HISTORY

For over thirty years The SWI Group has truly been a world leader in the watch industry. The SWI Group is a company founded on desire and a passion for luxury timepieces and is one of the largest wholesalers, distributors and manufactures of brand name timepieces in the world.

The SWI Group has an ever growing portfolio and is the “official” distributor for Lucien Piccard, Christian Bernard, Maurice Lacroix and Kenneth Jay Lane timepieces.  We are also the manufacturer of Swiss Watch International Limited Edition, Swiss Legend, Red Line and A_Line timepieces, as well as watch winders and watch collector boxes. The SWI Group has an outstanding infrastructure in place to readily make available to retailers and wholesalers alike, at an unprecedented pace.

Thanks to its commitment to success and unparalleled work ethic, The SWI Group has had a strong growth dynamic since its creation and been recognized by Forbes 500 List of Companies and been presented with numerous prestigious awards.

Today, with more than 150 employees, The SWI Group is an American Dream realized.