The SWI Group is a thriving family owned and operated business that has developed into an award winning innovator in the watch industry.

With over thirty years experience, the SWI Group is one of the biggest distributors in North America. Through sheer determination and a strong work ethic, the company has grown exponentially.  In what has been a challenging environment for most companies in the watch industry, the SWI Group has expanded and focused its efforts more than ever in delivering excellent quality and value for money in their products.

Among its growing list of achievements, SWI has been named in Inc. Magazine’s prestigious Inc 500 list of America’s 500 fastest growing, privately held companies for three consecutive years, joining such past honorees as Microsoft, Oracle, Timberland and dozens more of the most respected companies in the world. SWI was also named by the South Florida Business Journal as the 2003 Business of the Year, and was among 11 finalists for the Greater Miami Chamber of Commerce Cutting Edge Award

At the core of the SWI success is the Swiss Legend Brand.  While the name Swiss Legend may be new to many, it is a brand with a history. Swiss Legend watches have been in production for almost a decade; time enough to develop the brand with its own identity and style. At the very core of the Swiss Legend design philosophy rests our commitment to stylish, distinctive timepieces that harmoniously balance cutting edge style with old world precision and accuracy that are meticulously crafted to exacting standards and feature the highest quality Swiss Movements. Combine this with hundreds of styles, materials and functions, and you have a watch collection that offers unparalleled quality, variety, style and functionality.

The SWI Group currently manufactures and designs luxury goods in factories throughout the world and either owns or exclusively distributes such watch lines as: SWI Swiss Watch International, Lucien Piccard, Swiss Legend, Kenneth Jay Lane Timepieces and their new Red Line / a_line brands.

Always looking for new opportunities, The SWI Group is now expanding further into the luxury goods market with exciting results – particularly with their ever expanding portfolio of membership exclusive private sale websites, and with a just launched nightly television show the SWI Group is poised for continued growth.